Software Products by nature can easily be copied. Unless you are highly R&D oriented and depend on patents to drive revenue, you have to consider duplication as a fact of life.

Since software can easily be copied, the real competitive advantage always comes from Business Development, Product Innovations, and Customer Satisfaction Management. We call these three key aspects 'Triad of Competitive Advantage'. To achieve and sustain competitive advantage, this Triad should be well financed, resourced and supported by a sound strategic decision-making process at the management level.

Many software companies fail to realise the fact that unless you are driven by pure R&D on software development, you have to treat ‘software development function’ as commodity, and the 'Triad of Competitive Advantage' as the real differentiator. Failing to realise this very fact leads software companies towards putting heaps of energies into software development function and losing opportunities presented by the 'Triad'.

Once you have realised the distinction, naturally you will move onto investing more on ‘Triad focused’ activities. Thereafter, the fact where your product is developed would not be an issue, as long as the quality standards, timelines, budgets, and functionalities are met.

Centiura’s “Extended Team” based “Insourcing” software development process  advocates a very closely integrated outsourced software development process for software companies who distinguish ‘software development function’ from ‘software product knowledge’.  Our services focus on harnessing the opportunities presented by the ‘Triad’ and enabling ‘accelerated levels of growth’.